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HIRO YANAGIMACHIでつくる靴には、一足一足それぞれにストーリーがあります。ここでは過去にお客様に制作させていただいた靴の中から一部を取り上げ、それらに込められたストーリーをご紹介いたします。

Singapore Mr. G.H.T.





HIRO YANAGIMACHIではオーダーの前に、お客様のフィッティングの問題点を共有し、足の特徴から見出される要因をご説明することから始めています。つくり手がその問題点の原因を説明できるということは、それを理解し解決する術を持っているということ。またその説明を理解していただけるよう一方通行ではないコミュニケーションを取ることは、お客様の安心感につながると思います。このように「説明すること」は、私たちにとってはお客様から信頼を得て、安心して靴作りを託していただくスタートとなる大事なプロセスです。靴のディテールを話し合う(Be-spoke)、その前段階、そこから既にビスポークは始まっているのです。




〈Bespoke starting from an explanation.〉


These shoes were ordered at our trunk show in Singapore. The owner of this pair made an appointment as soon as we fixed our trunk show schedule. He loves shoes very much but also he has had trouble with the fitting of shoes in the past. He knew he often felt pain at his instep and small toe. Actually, his feet have difficult features with flat arches. In such cases, the foot pronates and the ankle and instep lean toward the inside of the foot. Also the slant of the foot pulls the leather around there and causes pressure at the instep. At the same time, the toe portion of the foot pushes toward the outside part of the foot, so that the small toe hits the inside of shoes. He was happy to hear our explanation about the cause of his shoe fitting troubles and he ordered from us with this understanding.

He chose oxford shoes with small holes around the straight quarter. You can feel how particular he is about shoes by his choice of sole specifications and upper material.

We start with learning about a customer's trouble points with fitting and then try to explain the causes from seeing of the feature of their feet. We think if we can't explain the cause of the problems, we don't know how to solve them. And this communication and the feeling of being understood gives the customer relief. In this way, "explanation" is a very important process for us to establish a relationship of trust with the customer. Before “speaking" about the details of shoe, “bespoke" has already started.


Last : Modified last/Round toe, Upper : Italin calf/Medium brown, Sole : Beveled waist