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HIRO YANAGIMACHIでつくる靴には、一足一足それぞれにストーリーがあります。ここでは過去にお客様に制作させていただいた靴の中から一部を取り上げ、それらに込められたストーリーをご紹介いたします。

東京都 H.T.様








〈Shoes made with "real" communication.〉


This customer likes shoe very much and enjoys making friends who have the same interest through social media. We have communicated with him through Instagram because he had given us comments before he visited our trunk show at World Footwear Gallery. At that time, he ordered his first pair from us by made-to-order since our house last fit him very well. Next time, his wife also ordered her first pair. They enjoy our shoes as a couple. And these are his second pair, split toe shoes in Kudu suede leather. This leather has a rich thickness so that it is soft and springy, and makes for a comfortable fitting. He said he could enjoy wearing them on various occasions for that reason.

Social media has brought us new opportunities to offer information to people by ourselves and to communicate easily with shoe lovers all over the world. It is indispensable for our work to communicate directly with customers because we make each pair of shoes for individual people. Meeting in person, reading a customer's feeling from his expression, understanding the customer's feet in person ― without these things we cannot make shoes. It seems it is a bit out of tune with the world today, where we can almost always receive what we want by a simple click. But we think direct communication is a very essential part of our work. And we could know again there is also a privilege of seeing the customer's smile when we hand these shoes to him. That in turn becomes our renewed motivation to make good shoes.


Last : Base last/Round toe, Upper : British suede/Medium Brown, Sole : Squared waist